*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:#10171d;color:#f0f1ed;font-family:Arial,Helvetica,sans-serif;line-height:1.55}a{color:inherit;text-decoration:none}button,input,select{font:inherit}button,a,input,select{touch-action:manipulation}button{cursor:pointer}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible{outline:3px solid #a7cbeb;outline-offset:5px}.wrap{width:min(1280px,90%);margin:auto}header{border-bottom:1px solid #ffffff25}.nav{display:flex;align-items:center;justify-content:space-between;gap:28px;min-height:98px}.logo{font-size:23px;letter-spacing:-1px;font-weight:400}.logo b{color:#c5d6e3;font-size:30px}.links{display:flex;align-items:center;gap:30px;font-size:13px}.links a:hover,.links a[aria-current=page]{color:#b7d4ec}.button{display:inline-flex;align-items:center;justify-content:center;gap:28px;padding:16px 23px;border:1px solid #bfced9;background:#cbdce9;color:#10171d;font-weight:600;font-size:13px}.button:hover{background:#f4f7fa;color:#10171d}.button.outline{background:transparent;color:inherit;border-color:#ffffff50}.button.outline:hover{background:#f4f7fa;color:#10171d}.eyebrow{text-transform:uppercase;letter-spacing:2.5px;font-size:11px;font-weight:600;color:#b4c9db}.hero{padding:74px 0 54px;position:relative}.hero-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:60px;align-items:center}h1{font-size:clamp(52px,6.4vw,92px);line-height:1.02;font-weight:400;letter-spacing:-5px;margin:25px 0 30px}h1 em,h2 em{font-family:Georgia,serif;font-weight:400;color:#b9cddd}h2{font-size:clamp(34px,4.5vw,61px);line-height:1.08;letter-spacing:-2.5px;font-weight:400;margin:18px 0 24px}h3{font-size:25px;line-height:1.2;letter-spacing:-.6px;font-weight:400}p{max-width:650px;color:#b5bdc2}.lead{font-size:18px;max-width:460px}.actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:32px}.caption{font-family:monospace;font-size:11px;letter-spacing:.5px;color:#9ca8b3}.hero-note{display:flex;justify-content:space-between;border-top:1px solid #ffffff25;padding-top:24px;margin-top:54px;font-size:11px;text-transform:uppercase;letter-spacing:1.5px;color:#aab7c1}.workbook{position:relative;border:1px solid #ffffff35;background:linear-gradient(135deg,#283540,#172028);box-shadow:0 35px 80px #0005;transform:rotate(-3deg)}.booktop{padding:18px 20px;border-bottom:1px solid #ffffff25;display:flex;justify-content:space-between;font-size:11px;color:#c0cbd3}.sheet{width:100%;border-collapse:collapse;font:12px monospace}.sheet td,.sheet th{border:1px solid #ffffff15;padding:15px 9px;text-align:right}.sheet th{font-size:10px;color:#91a3b2;font-weight:400}.err{color:#f7a992;background:#ed805510}.cell{outline:1px solid #c1d8e9;background:#aacbe320}.insight{margin:24px;background:#d1e0eb;color:#17212a;padding:24px;transform:rotate(3deg)}.insight small{font:10px monospace;letter-spacing:2px}.insight p{font-size:25px;letter-spacing:-.7px;line-height:1.2;margin:12px 0;color:#17212a}.bars{display:flex;gap:10px;height:58px;align-items:end;margin-top:20px}.bars i{display:block;flex:1;background:#415e74;animation:rise 1s both;transform-origin:bottom}.bars i:nth-child(even){background:#809caf}@keyframes rise{from{transform:scaleY(.1)}to{transform:scaleY(1)}}.section{padding:95px 0}.light{background:#eceeea;color:#172128}.light p{color:#596168}.light .eyebrow{color:#5d7282}.split{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start}.video{width:100%;aspect-ratio:16/9;border:0;background:#080d10;display:block;margin-top:40px}.video-link{display:block;text-align:right;font-size:12px;margin-top:14px;text-decoration:underline}.strips{display:grid;grid-template-columns:repeat(3,1fr);gap:38px;margin-top:55px}.strip{border-top:1px solid #939c9f;padding-top:20px}.num{font:12px monospace;color:#72838d}.quote{font-family:Georgia,serif;font-size:clamp(38px,5vw,68px);line-height:1.15;max-width:960px;letter-spacing:-2px}.callout{padding:55px 0;border-top:1px solid #ffffff30;border-bottom:1px solid #ffffff30;display:flex;align-items:center;justify-content:space-between;gap:35px}.callout h2{max-width:750px}.footer{padding:45px 0 25px}.footrow{display:flex;justify-content:space-between;gap:30px;flex-wrap:wrap}.fine{font-size:11px;max-width:770px;color:#939ea7;margin-top:35px}.subhero{padding:85px 0 60px}.subhero h1{max-width:1050px}.editorial{padding:35px 0;border-top:1px solid #ffffff30;display:grid;grid-template-columns:100px 1fr 1fr;gap:35px}.editorial h3{margin:0}.editorial p{margin:0}.demo{background:#f8f9f5;color:#172128;border:1px solid #ffffff40;padding:34px;margin-top:35px}.demo label{font-size:12px;font-weight:bold;display:block;margin-bottom:7px}.demo select,.demo input{width:100%;padding:12px;border:1px solid #aab6bc;background:white;color:#172128}.demo-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:40px}.demo p{color:#596168}.data-entry{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:20px}.report{background:#e6ecef;padding:28px}.report h3{font-size:31px}.report p{color:#324957}.report .bars{height:130px}.demo .button{margin-top:25px}.faq details{padding:24px 0;border-top:1px solid #ffffff30}.faq summary{cursor:pointer;font-size:20px}.menu{display:none;background:transparent;color:white;border:1px solid #8d9aa3;padding:8px 12px}.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0,0,0,0)}@media(max-width:760px){.nav{min-height:78px;flex-wrap:wrap;padding:15px 0;gap:15px}.menu{display:block}.links{display:none;width:100%;flex-direction:column;align-items:stretch;padding:15px 0}.links.open{display:flex}.hero{padding-top:45px}.hero-grid,.split,.demo-grid{grid-template-columns:1fr;gap:35px}h1{letter-spacing:-2.8px;font-size:57px}.hero-grid{gap:55px}.workbook{margin:0 10px}.sheet td,.sheet th{padding:12px 6px}.hero-note{gap:20px;font-size:9px}.section{padding:60px 0}.strips{grid-template-columns:1fr;gap:20px}.split{gap:10px}.callout{display:block}.editorial{grid-template-columns:35px 1fr;gap:15px}.editorial p{grid-column:2}.demo{padding:22px}.subhero{padding-top:50px}.quote{letter-spacing:-1px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
.campaign-hero{position:relative;min-height:690px;display:grid;grid-template-columns:48% 52%;background:#10171d;isolation:isolate;overflow:hidden}.campaign-copy{padding:85px 0 95px max(5vw,calc((100vw - 1280px)/2));position:relative;z-index:2;align-self:center}.campaign-copy h1{font-size:clamp(65px,7vw,108px);letter-spacing:-5px;line-height:1.01}.campaign-copy .lead{max-width:400px}.campaign-copy>p:not(.lead){max-width:340px;font-size:14px}.campaign-image{position:absolute;right:0;top:0;height:100%;width:60%;object-fit:cover;object-position:61% center;z-index:-2}.campaign-hero:after{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,#10171d 37%,#10171d9c 50%,transparent 68%),linear-gradient(0deg,#10171d8c,transparent 30%)}.image-caption{position:absolute;bottom:23px;right:3%;left:55%;display:flex;justify-content:space-between;gap:20px;color:#f2f2ed;font:10px monospace;letter-spacing:1px}.brand-line{display:flex;justify-content:space-around;gap:20px;padding:24px 5%;border-top:1px solid #ffffff25;border-bottom:1px solid #ffffff25;font-size:11px;text-transform:uppercase;letter-spacing:2px;color:#b3c3d0}.visual-story{display:grid;grid-template-columns:1.15fr 1fr;gap:65px;align-items:center}.story-image{position:relative}.story-image img{width:100%;height:auto;display:block}.photo-index{display:block;margin-top:15px;font:10px monospace;letter-spacing:2px;color:#99adbc}.story-copy h2{font-size:clamp(36px,4vw,56px)}.text-link{display:inline-block;margin-top:22px;padding-bottom:8px;border-bottom:1px solid #afc1cd;font-size:13px;color:#d6e2ea}.text-link:hover{color:#fff;border-color:#fff}.live-proof{align-items:center}.live-proof .workbook{color:#eff4f6;transform:rotate(-2deg);max-width:100%}.live-proof .insight p{color:#17212a}.finish-story{position:relative;min-height:600px;isolation:isolate;display:flex;align-items:center}.finish-story>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 48%;z-index:-2}.finish-story:after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#10171def, #10171d95 44%,#10171d0a 78%);z-index:-1}.finish-copy{width:min(1280px,90%);margin:auto}.finish-copy h2{font-size:clamp(44px,5.5vw,78px)}.finish-copy p{color:#e2e5e5}.editorial-photo{margin-top:0;margin-bottom:55px;position:relative}.editorial-photo img{display:block;width:100%;height:auto;max-height:650px;object-fit:cover}.editorial-photo figcaption{font-family:Georgia,serif;font-size:24px;line-height:1.3;margin-top:20px;color:#c4d4e1}.report{min-width:0}.report h3{overflow-wrap:anywhere}@media(min-width:1600px){.campaign-copy{padding-left:max(5vw,calc((100vw - 1280px)/2))}}@media(max-width:900px){.campaign-copy h1{font-size:70px}.campaign-copy{padding-top:65px}.image-caption{left:58%;display:block}.image-caption span{display:block;margin-top:8px}.visual-story{gap:30px}}@media(max-width:760px){.campaign-hero{display:flex;flex-direction:column;min-height:0;overflow:visible}.campaign-copy{width:90%;padding:45px 0 30px;margin:auto}.campaign-copy h1{font-size:clamp(59px,11vw,78px);letter-spacing:-3px;margin-top:22px}.campaign-image{position:relative;width:100%;height:auto;aspect-ratio:3/2;object-fit:contain;z-index:0;order:2}.campaign-hero:after{display:none}.image-caption{position:static;order:3;background:#10171d;padding:18px 5%;display:flex;font-size:9px;gap:20px}.image-caption span{margin:0}.brand-line{font-size:9px;letter-spacing:1px;gap:14px}.visual-story{grid-template-columns:1fr;gap:27px}.story-copy h2{font-size:44px}.live-proof{gap:40px}.live-proof .workbook{margin:0 5px}.finish-story{display:flex;flex-direction:column;min-height:0}.finish-story>img{position:relative;order:2;width:100%;height:auto;z-index:0;object-fit:contain}.finish-story:after{display:none}.finish-copy{padding:45px 0 30px}.finish-copy h2{font-size:48px}.editorial-photo{margin-bottom:30px}.editorial-photo figcaption{font-size:20px}.image-caption span:last-child{text-align:right}}

/* Campaign revision: sharper image framing and an accessible branded film cover. */
.light h2 em{color:#4a6476}.campaign-image{object-position:62% center}.finish-story>img{object-position:center 58%}.film-stage{width:100%;aspect-ratio:16/9;margin-top:40px;background:#131315;position:relative}.film-poster{display:block;width:100%;height:100%;position:relative;border:0;padding:0;background:#171719;color:#fff;text-align:left;overflow:hidden}.film-poster>img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s ease}.film-poster:hover>img{transform:scale(1.025)}.poster-copy{position:absolute;left:5%;top:9%;bottom:9%;width:43%;display:flex;flex-direction:column;align-items:flex-start;text-shadow:0 2px 12px #0008}.poster-brand{font-size:clamp(25px,4vw,55px);font-weight:700;letter-spacing:-2px;line-height:.9;display:block}.poster-brand>span{display:block;font-size:.48em;letter-spacing:-.5px;font-weight:400;margin-top:7px}.poster-rule{width:42px;height:3px;background:#f0543f;margin:6% 0}.poster-headline{font-size:clamp(20px,3.3vw,47px);letter-spacing:-1.5px;line-height:1.1;font-weight:400}.poster-caption{font-size:10px;letter-spacing:2px;margin-top:17px}.poster-action{margin-top:auto;display:flex;align-items:center;gap:14px;font-size:13px;font-weight:600}.poster-play{display:grid;place-items:center;background:#f05a45;color:#10171d;width:54px;height:54px;border-radius:50%;font-size:18px;text-shadow:none;padding-left:3px;transition:background .2s}.film-poster:hover .poster-play{background:#fff}.film-player{display:block;width:100%;height:100%;border:0}.film-poster:focus-visible{outline:3px solid #ed5b48;outline-offset:5px}.film-poster:before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(90deg,#13131540,transparent 60%)}.poster-copy{z-index:2}@media(max-width:760px){.campaign-image{object-position:center}.image-caption{font-size:8px;letter-spacing:.7px}.film-stage{aspect-ratio:16/10}.poster-copy{left:5%;top:9%;bottom:9%;width:45%}.poster-brand{font-size:27px;letter-spacing:-1px}.poster-headline{font-size:20px;letter-spacing:-.7px}.poster-rule{margin:12px 0;width:25px;height:2px}.poster-caption{display:none}.poster-action{font-size:10px;gap:8px}.poster-play{width:34px;height:34px;font-size:12px}.film-poster>img{object-position:60% center}}@media(max-width:370px){.poster-headline{font-size:17px}.poster-brand{font-size:24px}.poster-rule{margin:9px 0}.poster-action{font-size:9px}.poster-play{width:28px;height:28px}}

/* Clean original-video still, no text or graphical overlays. */
.film-stage{aspect-ratio:16/9}.carl-still:before{display:none}.carl-still>img{width:100%;height:100%;object-fit:cover;object-position:center;transition:none}.carl-still:hover>img{transform:none}

/* Original Carl video still in the hero. */
.campaign-image{object-position:65% center}@media(max-width:760px){.campaign-image{aspect-ratio:16/9;object-fit:cover;object-position:center}}